When I was a student at Northwood University, Jeff Hoffman came to campus to speak. Without exaggerating, this speech changed my life. It was so inspiring and captivating that I still listen to it today and continue to practice the advice Jeff gave in this speech. I wanted to share it with other entrepreneurs and […]

Marty Neumeier defines branding best in his interview with The Futur. The word “brand” has taken on a variety of definitions, so in order to create a great brand we first need to know what that word actually means. However, before Marty defines it, he states all the things that branding is NOT. Marty says… A […]

Professional photography is a vital first impression when people come into contact with your business.  Think about it. When was the last time you were looking for a home on Zillow, found a home that may have looked interesting, but you didn’t click on it because the initial photo was off centered, blurry and dark? […]

If you’re a work from home entrepreneur like myself, sometimes you need to get out of the house and surround yourself in a different area. Luckily for you, the coffee shops in Grand Rapids are some of the best places to work, enjoy delicious coffee and get the creativity flowing again! Grand Rapids’ Best Coffee […]