You’ve been piecing together your brand as you go - learning, growing, figuring things out on the fly. But now, your business is gaining momentum, and the brand you started with just isn’t keeping up.
Your vision is bigger. Your Pinterest boards are overflowing with inspiration. But when it comes to turning that vision into something real, something that truly reflects you, it feels like you’re stuck in the weeds.
You’re overwhelmed by choices. You spend hours - days, even weeks - reworking your design, second-guessing every decision. When it’s time to share your work, there’s that moment of hesitation, that nagging thought: “Should I send this? Or should I just say that I’m updating it soon?”
You know you’re ready for more - a brand that’s polished, aligned, and feels undeniably you. The kind of brand that effortlessly communicates who you are, attracts the right clients, and gives you the confidence to show up fully, without hesitation.
Deep Down...
Having a brand without direction or identity is like trying to sail without a compass. When your brand feels disconnected, each day becomes a string of exhausting questions:
Clarity isn't a luxury - it's a starting point.
These aren't just thoughts in your head - they're hidden doubts that slowly drain your energy and creativity. That dream of freedom - to create what you love, work with your dream clients, and build a meaningful business - gets buried under layers of second-guessing.
It's the slow drain on your confidence and the quiet burnout that builds when nothing feels solid and you’re stuck in the same loop.
A cohesive brand doesn’t limit you - it gives you direction. With clarity, you move forward with purpose instead of constantly course-correcting.
The real heartbreak isn't just missed opportunities.
- Does this sound like me?
- Will this confuse my audience?
- Should I try something different this time?
Your story, your perspective, your energy - no one else can replicate what you bring to the table. Instead of blending in with design that looks like everyone else, imagine you stand out because your brand speaks with the authenticity only you can offer. You stop chasing after trends and start building something that’s anchored in who you truly are. That’s when the magic happens. Your clients don’t just recognize your work - they resonate with it. They connect with you, in a deeper way than anyone else.
You weren’t made to blend in—and your brand shouldn’t either.
LET’S GET STARTED
This clarity changes how you show up in your business, how you attract the right clients, and how you move forward with purpose and confidence. You’re no longer caught in the undertow of comparison, you’re charting your own course.
You’re free to be the only one you were ever meant to be—and grow your business effortlessly as a result.
I help driven small business owners transform their scattered ideas into a cohesive brand that attracts dream clients and makes showing up online feel effortless. As both a brand designer and photographer, I guide you through from beginning to end - from crafting aesthetic and strategic design elements to capturing imagery that tells your unique story and bringing it all together with custom website design.
Hello, I'm Kaitlyn
meet your designer and photographer
I keep fresh cut flowers in my home like it's a non-negotiable, quality food is my love language, and I love hosting parties where the tablescape gets as much attention as the food.
are you wondering...
how we make this happen?
Let's face it - bouncing between different designers and photographers is exhausting. You're constantly repeating yourself, managing different timelines, and hoping everyone's work somehow magically comes together in the end.
That stops here. I handle everything from initial brand strategy to your complete online presence launch - all with one cohesive vision, one timeline, and one point of contact.
Your Custom brand experience
deep dive discovery
1.
We kick things off with a detailed questionnaire that lets me become a true student of your brand. This isn't just basic information gathering - I want to understand your vision, values, and voice like they're my own! After you share your thoughts, we'll hop on a strategy call where I'll ask thoughtful questions to make sure I'm capturing exactly what you're envisioning. No detail is too small when we're building your brand foundation!
creative direction exploration
2.
With clarity on your brand foundation, I'll research elements, verbiage, and visual inspiration that align with your vision. After that, I'll present 3 distinct creative directions for your brand. You'll review these options and select the path that resonates most with you. This collaborative approach ensures you're 100% in love with the direction before we move forward.
custom brand design
3.
Once we have our direction locked in, I'll craft every element of your visual identity - logos, submarks, typography, patterns, color palettes, and design elements that tell your unique story. Nothing cookie-cutter here - every detail is meticulously tailored to your business values and vision. This is where your brand truly comes to life!
brand photography
4.
With your visual identity established, we'll plan a photoshoot that's anything but ordinary. We'll discuss everything from set design and wardrobe to props and storytelling moments. The result? Images so distinctively YOU that they could only belong to your brand. These photos will bring authentic personality to everything from your website to social media.
website design
5.
Your stunning new brand deserves an equally impressive online home! I'll design a website that seamlessly integrates all the visual elements we've created, ensuring a cohesive customer experience from first click to final conversion. Your site won't just look beautiful - it'll strategically guide visitors through your brand story and offerings.
launch and support
6.
The grand finale! I'll create a series of social media graphics so you can showcase your brand to the world, helping you make a splash across all platforms. Plus, you'll receive a comprehensive brand guideline document - your brand bible for maintaining consistency long after our project wraps. This resource ensures your visuals and messaging stay aligned as your business grows in the months and years to come.
start your custom brand
BOOK A FREE
STRATEGY CALL
"This all sounds amazing, but I'm not sure what I need right now?"
still scrolling and thinking...
& Fun
- Unpack your current brand challenges
- Identify your biggest opportunities for growth
- Determine what services align best with your goals
- Create a custom approach that fits your timeline and budget
- Anything else that's on your mind and have questions about!
I'm here to make sure they stop scrolling when they find you.
your dream clients are already searching for what you offer...
I help female entrepreneurs create powerful brands that attract dream clients and make showing up online effortless. Because when your brand truly reflects who you are and speaks directly to who you serve, marketing transforms from a dreaded task on your to-do list into an exciting invitation to connect with the people who need you most.
