We live in a scroll-happy world where grabbing attention feels like a game of “blink and you’ll miss it.” With so much content out there, it’s tougher than ever to stand out—but that’s where visual storytelling becomes your secret weapon. It’s not just about slapping up some pretty pictures and calling it a day. Nope. […]

An incredible story about perspective by Alan Watts: Once upon a time, there was a Chinese farmer whose horse ran away. That evening, all of his neighbors came around to commiserate.They said, “We are so sorry to hear your horse has run away. This is such bad news.”The farmer replied, “Good or bad news, I’m […]

When I was a student at Northwood University, Jeff Hoffman came to campus to speak. Without exaggerating, this speech changed my life. It was so inspiring and captivating that I still listen to it today and continue to practice the advice Jeff gave in this speech. I wanted to share it with other entrepreneurs and […]

Marty Neumeier defines branding best in his interview with The Futur. The word “brand” has taken on a variety of definitions, so in order to create a great brand we first need to know what that word actually means. However, before Marty defines it, he states all the things that branding is NOT. Marty says… A […]

Professional photography is a vital first impression when people come into contact with your business.  Think about it. When was the last time you were looking for a home on Zillow, found a home that may have looked interesting, but you didn’t click on it because the initial photo was off centered, blurry and dark? […]