Sometimes meaningful projects aren’t about starting from nothing. They’re about taking something with deep roots and beautiful history… and helping it shine in a brighter light. That’s exactly what happened when the Frankenmuth Bavarian Festival team reached out. This festival has been the heartbeat of Frankenmuth for six decades. SIX. DECADES. That’s generations of families, […]

I need to be honest with you about something: most positioning advice is completely backwards. Here’s what usually happens. You see someone in your industry crushing it on Instagram or landing dream clients, and suddenly you’re deep in detective mode. You screenshot their captions, analyze their pricing structure, study their website copy word by word. […]

You’ve been scrolling through Instagram at 11:00pm again and saving content and brands that make you go “WOW, I want that energy for my business.” Your Pinterest boards are basically digital vision boards at this point and you’ve texted your friend approximately 47 times asking “Does this color palette scream ‘luxury’ or ‘trying too hard’?” […]

Searching for stock photos is like trying to pick something on Netflix. There are thousands of options but none of them feel quite right. So you scroll forever, settle for something kinda meh, and end up wondering why you didn’t just make your own. If you’ve ever found yourself buried under open browser tabs, scrolling […]

Let’s cut to the chase—this one insight completely changed the way I approach brand design: People don’t buy because of logic. They buy because of feeling. I know, it sounds simple. But if you really let that sink in, it shifts everything. And here’s the kicker: Most people are still building their brands on features, qualifications, and […]