I need to be honest with you about something: most positioning advice is completely backwards.

Here’s what usually happens. You see someone in your industry crushing it on Instagram or landing dream clients, and suddenly you’re deep in detective mode. You screenshot their captions, analyze their pricing structure, study their website copy word by word. You convince yourself that if you can just figure out their secret formula, you can replicate their success.

But here’s the thing about trying to copy what’s working for others: you’re making decisions based on incomplete information. That entrepreneur you’re studying might be struggling behind the scenes. Their “successful” launch might have barely broken even. Their confident posts might be masking the same doubts you’re feeling.

Even when someone is genuinely successful, their strategy worked for them because of their unique combination of skills, audience, timing, and market position. When you try to force their approach into your business, it feels awkward and inauthentic because it’s not actually yours.

Here’s what actually happens when you follow this advice: you end up more confused than when you started.

I’ve watched brilliant entrepreneurs, people who are genuinely talented at what they do, get completely stuck in analysis paralysis for months. They tweak and second-guess themselves into circles, collecting more and more information that somehow makes their message less clear, not more.

Meanwhile, their business sits in limbo because they can’t figure out how to talk about what they do. They know they’re good at their work, but they sound like everyone else when they try to explain it. Potential clients glaze over during discovery calls. Website visitors bounce after ten seconds. Proposals disappear into the void.

The problem isn’t that they need more research. The problem is that positioning clarity isn’t actually about gathering more information – it’s about getting focused on the right information.

The FREE 3-Day Mini Course: Create a Brand That Resonates and Converts

What if I told you that positioning clarity could happen in about 45 minutes over 3 days instead of 45 weeks? Not perfect positioning (that’s a myth anyway) but clear, confident positioning that eliminates most of your marketing headaches.

Here’s the focused approach that actually works:

Day 1: Figure out what makes you the obvious choice instead of just another option.

This isn’t about being the cheapest or having the most credentials. It’s about understanding the unique combination of your skills, experience, and approach that makes you the right fit for your ideal clients. What can you deliver that others can’t? What do you understand about their situation that others miss?

Day 2: Stop trying to appeal to everyone and start being irresistible to someone specific.

It’s time to get real about who you serve best, who gets the most value from your work, and who you genuinely enjoy working with. When you try to speak to everyone, you connect with no one.

Day 3: Turn that clarity into messaging that actually converts. 

Once you know who you’re talking to and why they should choose you, the design and visual elements come easily. No more deciding between 20+ font options or tweaking your website everyday because it never feels just right. I want you to have clear, confident communication that makes sense to your dream clients.

Why This Actually Works

When you spend months constantly analyzing your competition instead of focusing on your brand, you’re not getting clearer, you’re getting overwhelmed. Your brain isn’t designed to process that much information and extract simple, actionable insights.

But when you focus on the essential questions like who your dreams clients are and their desires, what makes you different, and how to communicate that visually build trust, you can make real progress quickly.

The result? You’ll finally be able to explain what you do without rambling. You’ll attract clients who actually get it. You’ll charge what you’re worth without justifying every dollar.

You don’t need more credentials, more experience, or more time to have clear positioning. You need a stronger foundation.

Your expertise is already there. Your value is already real. You just need to get clear about how to talk about it in a way that makes sense to the people who need it most.

That clarity can happen faster than you think. That’s why I created this FREE 3-day mini-course for you.

I’m pulling back the curtain on parts of the exact process I guide my custom design clients through before we even think about logos, colors, or fonts. This groundwork is the foundation that transforms your brand from pretty-but-forgettable to magnetically powerful.

The best part? You’ll walk away with actionable strategies you can implement immediately, all before spending a single dollar on design.

As always, I’m here to help in any way I can. If you have questions or want some super personalized advice on your specific brand, you can always schedule a FREE 1:1 strategy call with me! I understand looking at your own brand objectively is so hard, since our brand is like our baby, and that’s why these calls are so helpful and beneficial. The call is 30 minutes and I will give you all my expertise and advice I can!

Ready to Stop Copying and Start Connecting?

Look, I get it. It’s tempting to keep scrolling through other people’s success stories, trying to decode their magic formula. But while you’re busy studying everyone else’s playbook, your ideal clients are out there searching for someone who actually understands their specific problems.

They’re not looking for a carbon copy of what already exists. They’re looking for you – your unique perspective, your particular way of solving their challenges, your authentic voice in a sea of sameness.

The entrepreneurs who stand out aren’t the ones who perfected someone else’s strategy. They’re the ones who got clear on their own value and learned how to communicate it confidently. That’s the difference between blending in and being magnetic.

Your breakthrough isn’t hiding in someone else’s Instagram feed. It’s waiting for you to stop looking outward and start looking inward. Ready to find it?